About Us

Vivid was founded by James Shillcock in 2013 to create a company promoting mental clarity and wellbeing.

Back then matcha was unheard of in the UK despite being a huge part of Japanese culture thanks to its potent health benefits for brain and body.

James discovered matcha whilst visiting Asia and subsequently working for a tea business in the UK. Vivid’s range is now available in leading retailers across the UK including Tesco, Waitrose, Holland & Barrett, Boots, Wholefoods and many more.

VIVID, The Masters Of Matcha

Our Matcha is from Kagoshima in Japan, an area renowned for its Matcha. The green tea leaves are triple shaded for three weeks in order to increase chlorophyll, which is what makes our Matcha so nutrient-rich. The leaves are hand-picked, so only the best ones are used.

The Process

The stems, stalks and veins are then removed so that only the greenest part of the leaf is left. Finally the leaf is ground into a powder by traditional stone mills (to stop it overheating and oxidising before time). Vivid matcha is ceremonial grade, as it has the highest quantities of L-theanine, caffeine and all that other good stuff.

About Us

Vivid was founded by James Shillcock in 2013 to create a company promoting mental clarity and wellbeing.

Back then matcha was unheard of in the UK despite being a huge part of Japanese culture thanks to its potent health benefits for brain and body.

James discovered matcha whilst visiting Asia and subsequently working for a tea business in the UK. Vivid’s range is now available in leading retailers across the UK including Tesco, Waitrose, Holland & Barrett, Boots, Wholefoods and many more.

VIVID, The Masters Of Matcha

Our Matcha is from Nishio in Japan, an area renowned for its Matcha. The green tea leaves are triple shaded for three weeks in order to increase chlorophyll, which is what makes our Matcha so nutrient-rich. The leaves are hand-picked, so only the best ones are used.

The Process

The stems, stalks and veins are then removed so that only the greenest part of the leaf is left. Finally the leaf is ground into a powder by traditional stone mills (to stop it overheating and oxidising before time). Vivid matcha is ceremonial grade, as it has the highest quantities of L-theanine, caffeine and all that other good stuff.

Sharpen Your Mind

Your mind is the key to everything you do. That's why we've bottled the wisdom of zen Buddhist monks and samurai warriors, Matcha green tea. Nature's greatest energy source. In everyone from sportstars to scientists, Matcha will unlock the power of your mind. And a mind with focus and energy can achieve anything. While others obsess with physical health, we promote clarity, focus and cognitive performance. Sugar in energy drinks is proven to negatively impact the brain; Vivid provides the alternative. We want you to #ThinkVivid.

Sharpen Your Mind

Your mind is the key to everything you do. That's why we've bottled the wisdom of zen Buddhist monks and samurai warriors, Matcha green tea. Nature's greatest energy source. We've harnassed the ancient power or Matcha. In everyone from sportstars to scientists, Matcha will unlock the power of your mind. And a mind with focus and energy can achieve anything. While others obsess with physical health, we promote clarity, focus and cognitive performance. Sugar in energy drinks is proven to negatively impact the brain; Vivid provides the alternative. We want you to #ThinkVivid.